A serial entrepreneur, innovative, and an excellent strategic businessman, Femi Aluko, the CEO of Chowdeck; the fastest, most reliable, and affordable on-demand food delivery company in Nigeria has become this week’s Digital Economy Personality of the week for the month, December 10th -16th, 2023 ranking.
The Digital Economy Magazine, a leading voice in technology, has done a critical survey, and with recorded achievements and success stories, Chowdeck has emerged as part of our celebrated company for the week, as we found the CEO worthy, following his Impact for growth, and digital enablement in their day to day running of the business.
Chowdeck, the Nigerian food delivery startup was launched in October 2021, having recorded remarkable feats and an increased market value which the company reported has crossed ₦1 billion ($1.2 million) in monthly gross merchandise value (GMV).
Femi Aluko was a former Principal Engineer at Paystack, an African payments company acquired by Stripe in 2020. While at Paystack in 2017, he was the first Core Payments Engineer, where he was responsible for building the core payment infrastructure for multiple payment methods.
Femi Aluko as a leader, is so proud of how far he has come and has placed the company to becoming a household name. The company has gained love and popularity even from the grassroots, as the startup had over 60,000 active users in October, up from 7,000 in January. The company also says it makes a profit from each delivery with more than a “25% take rate per order.”
They have gone far and beyond, introducing excellent marketing strategy, and digital adoption in operations and communications with their customers. They are indeed growing very fast in the market and becoming a leader in the industry. One thing that stands them out is efficiency and value for money.
They have grown organically and were rewarded for their excellent Customer service relationships with their customer recently, and we say congratulations to them for this great milestone.
He has expanded the brand to three cities, namely Port Harcourt, Ibadan, and Abuja, since January. The startup has over a thousand riders who are on standby and ready for their customer’s deliverables across the four cities it is running.