In a remarkable feat, Meta CEO Mark Zuckerberg announced that their newly launched social media platform, Threads, attracted over ten million sign-ups in a mere seven hours. Threads, described as a text-based counterpart to Meta’s photo-sharing app Instagram, aims to provide users with a distinct platform for real-time updates and public conversations.
Available for download on Apple and Google Android app stores across more than 100 countries, including the United States, Britain, Australia, Canada and Japan, Threads offers users a microblogging experience similar to Twitter. Screenshots shared with the media demonstrate features resembling Twitter, suggesting that Meta Platforms is actively competing with the platform. Recent changes implemented under Elon Musk’s ownership of Twitter have received widespread criticism from both users and advertisers, creating an opportunity for Meta to capture dissatisfied individuals.
Threads incorporates buttons to like, repost, reply to or quote a “thread”, along with visible counters displaying the number of likes and replies received by a post. Meta Platforms envisions Threads as an app that focuses on text and dialogue, much like Instagram’s influence on photo and video sharing.