SINNAD, a payment service provider and third-party processor, has announced that BENEFIT, its parent company, has joined its call center to elevate the customer experience. This collaboration aims to provide uninterrupted support to financial institutions by leveraging innovative technology and international best practices solutions.
The 24/7 call center service, operated by SINNAD, will handle various inquiries related to BenefitPay, Bahrain Credit Reference Bureau credit reports, EFTS-related matters and more. By offering a dedicated call center, BENEFIT aims to deliver consistent, positive and seamless customer experiences to individuals and merchants.
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Rana Almaeeli, Chief Executive of SINNAD, expressed excitement about the partnership and the opportunity to optimize BENEFIT’s customer experience using advanced technology solutions. The integration of SINNAD’s call center will enable BENEFIT to provide tailored experiences to its clients, setting a new standard for customer service excellence.