Vodafone Ghana has rebranded itself as Telecel Ghana, as part of a broader effort to expand access to communication services across the country.
Telecel Ghana has now taken over various operations previously managed by Vodafone, including fixed telephone lines, internet services, voice and data services, as well as cash transfer and other business services.
The transition follows the acquisition of a 70 percent majority stake in Vodafone Ghana by Telecel Group. Speaking more on the acquisition, the CEO of Telecel Ghana, Patricia Obo-Nai, stated that “in February 2023, Vodafone Ghana ended its work in Ghana. So, we signed a deal with Telecel Group to take over the 70% shares of Vodafone Group in Ghana Telecom. It has been one year of transition. And so, from yesterday, we ended the relationship with the Vodafone brand and we unveiled the Telecel brand. We started with our employees in the morning at the conference centre, so they will see it first.”
During the official rebranding ceremony, Mrs Obo-Nai noted the telecommunication company’s dedication to innovation and digital inclusion on the newly unveiled Telecel network. She also assured customers of an enhanced experience on the Telecel platform, promising improved service delivery and a focus on mobile financial solutions.
“We have announced our brand promise that they are going to see an experience that is very different in our network, in the way we deliver service to our customers, and also, importantly, the mobile financial services.” She said.
Reflecting on the transition process, Obo-Nai highlighted the year-long preparation following the strategic acquisition of Vodafone Ghana shares by Telecel Group. She noted the deliberate approach taken to unveil the Telecel brand, starting with internal stakeholders and progressing to key external partners and customers, culminating in a public launch event at Labadi Beach Hotel.
Telecel Ghana’s rebranding efforts include the introduction of the Telecel Play app, aimed at delivering a range of digital innovations and mobile financial services to customers. Mrs Obo-Nai also mentioned the company’s presence in Ghana’s 16 regions, with plans to engage and showcase the new Telecel brand offerings to a wider audience in the coming days.
“There will be a lot of digital innovations that will come up. And so, we announced our app called Telecel Play which everybody should download. And over the period, you begin to see the changes that will happen, especially in the financial services. So, we are available in all 16 regions, and we’ll move to the regions to show everybody what the new Telecel brand has to offer.”
With the unveiling of Telecel Ghana, customers, partners, and stakeholders can expect a new era of communication services characterized by enhanced digital experiences and a customer-centric approach.
