The Creative Solutions initiative by The King Abdulaziz Center for World Culture (Ithra) aims to support the creation of immersive digital content, and has completed its second cycle, showcasing 10 projects on a virtual platform. The program was created to empower talent and help them bring their creative content to the immersive realm. The demo day marked the beginning of the third cycle, during which all Saudi Arabian citizens and residents over 18 can submit proposals for Creative Solutions 2023 until April 12.
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The latest cycle aims to build an ecosystem of innovators working on immersive technologies, from virtual and augmented reality to mixed reality, haptics and immersive audio. The projects showcased in the second cycle were selected by an international panel of judges led by immersive storyteller Kim-Leigh Pontin and Anne McKinnon, Cofounder and CEO of metaverse platform Ristband.
The teams behind the selected projects received grants and mentorship as part of a 14-week development program, which included a technical track in collaboration with HOST Unity Centre of Excellence and an entrepreneurship track in collaboration with The Bakery.