Focus Group has announced it has made a “strategic investment” in Zest4; a Cheshire-based unified communications provider.
Mandy Fazelynia, managing director of Zest4, will continue to lead the business together with the current Zest4 directors and existing management team. She plans on doubling revenue in the next two years, with a focus on becoming the wholesale partner of choice to the channel.
The investment will see Freddie Fazelynia (founder of Zest4) and Kevan Wakerley (CFO) remain on board as advisors.
Fazelynia explained, “We have invested heavily in Zest4 over the years, becoming one of the best-known service providers to the channel. We have known Focus Group co-founders Chris Goodman and Ralph Gilbert for a long time and from the outset, this investment was always going to be the most exciting next step for the business.
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“We know that the reputation, growth mindset and culture that Focus Group bring to the table is going to elevate Zest4 to the next level. Our immediate message to our partners is that nothing is going to change. It is very much business as usual but we’re looking forward to coming to discuss some new products with you in 2023.”
Ralph Gilbert, co-founder and director, Focus Group (pictured above, left), added, “Our investment in Zest4 is a defining moment for both businesses. We internally rate all of our suppliers at Focus Group and Zest4 consistently top the table, so we knew this move made sense.
“One of the most compelling things about this investment is the ability to get some great products and services into the channel, so we’re able to lead and shape how the communications industry evolves over the next few years. We are absolutely committed to the channel and feel this is a clear signal of our continued investment into it going forward.”
This investment will be used to pursue new business opportunities, as well as to extend Zest4’s portfolio of products and services. Focus Group said it is aiming to “create a scalable channel business that will operate alongside the existing Focus Group direct business in the UK”.