Salesforce-owned communication platform, Slack, has introduced an AI-powered app named ChatGPT that can assist users in responding to colleagues in a matter of seconds. Access to the app will allow users to click on the three-dots icon in a thread and opt for “Draft reply” instead of typing out a response. Although it is not yet clear how detailed the responses will be, the app can be edited to suit the conversation. While companies and organisations can sign up for the ChatGPT beta here, the news is part of Salesforce’s broader announcement of Einstein GPT. The company is infusing its CRM (customer relationship management) software with AI technology to generate emails, craft responses to customer queries and create targeted content for marketers.
According to Salesforce, Einstein GPT integrates both the company’s and OpenAI’s AI technology, allowing it to provide a range of solutions. The app also comes with AI-powered research tools that can help users find answers on any project or topic. Additionally, the ChatGPT Slack bot can summarise channels or threads, allowing users to keep up to date with what is happening at work.
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Several other companies, including Microsoft, Google and Meta, are also exploring ways of incorporating AI into their products. The competition between companies is heating up and Salesforce is not alone in this field. Just one day before this announcement, Microsoft launched an AI CoPilot for Microsoft 365, which can similarly customise emails or messages to customers, as well as create marketing content. Google is also integrating AI tools into its productivity apps, including Meet and Spaces.
The development of AI-powered tools is a growing trend among tech companies and Salesforce’s foray into this field is not surprising. As companies look to integrate AI technology into their products, the competition is heating up and it is interesting to see what other developments will arise in the future.