In the Middle East and North Africa (MENA) regions, Yango has unveiled its latest venture Yango Play, an AI-powered entertainment service which integrates video streaming, music, and mini-games into a single platform, setting a new standard for immersive entertainment experiences.
Yango Play’s offers subscribers a diverse array of options including exclusive premieres of both Arabic and international movies and series, personalised music streaming, and interactive mini-games. Yango Play also incorporates Yasmina, an AI-based Arabic voice assistant, which enhances user interactions and effortlessly guides them through the app.
Available initially in the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), and other Gulf Cooperation Council (GCC) countries, Yango Play ensures cross-platform accessibility, enabling users to enjoy its offerings on smartphones and TVs alike. Moreover, the platform prioritises authenticity by highlighting regional production studios and artists, thereby celebrating local talent and enriching the entertainment landscape with original content that resonates with cultural identities.
Central to Yango Play’s innovation is its AI-powered endless music stream, which creates personalised playlists for users based on their preferences. This helps ensure that each user’s experience is unique and reflective of their individual tastes, with the platform continuously evolving its recommendation technology to deliver highly relevant content.
MENA Region Business Director at Yango Play, Roman Shimansky, expressed the company’s dedication to entertainment, saying, “at Yango Play, we’re devoted to crafting a joyful entertainment experience, offering a selection of diverse content that turns every moment into a delightful adventure. Our ever-evolving platform uses AI to provide more seamless and intuitive experiences by understanding your preferences.”
About Yango Play:
Yango Play is an all-in-one entertainment super app, set on redefining entertainment consumption in the GCC region. With its innovative combination of video streaming, music, and mini-games, Yango Play offers a seamless and comprehensive entertainment experience tailored to individual user preferences.
It is available for download on both Google Play Store and iOS App Store.
Source: APO Group
By Derrick Kafui Deti – Digital Economy Magazine
