SOCIALEYEZ, the leading digital agency in the Middle East, has solidified its dedication to creating impactful and meaningful social media content for sporting events in the region through its latest collaboration with the Nad Al Sheba (NAS) Sports Tournament.
Taking charge of all aspects of social media production, content creation, creative development, conceptualization and overall social media management for the tournament, SOCIALEYEZ went above and beyond to ensure the success of the 10th edition of this 19-day sporting extravaganza.
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Organized by the Dubai Sports Council (DSC), the NAS Sports Tournament, held at the Nad Al Sheba Sports Complex in Dubai, is the largest event of its kind in terms of participation and prize money. It takes place annually during the Holy Month of Ramadan. This year’s edition, themed ‘Limitless Abilities’, ran from 21st March to 10th April and encompassed eight categories, including padel tennis, running, cycling, volleyball, wheelchair basketball, fencing, archery and jiu-jitsu. With over 5,000 participants from 103 nationalities, the tournament drew the attention of more than 40,000 spectators.