Informa Connect Middle East has announced a new partnership with The Digital Marketing Institute, the world’s leading provider of certified courses in digital marketing. Through this collaboration, Informa Connect Middle East will provide training for two certifications: Certified Digital Marketing Professional and Certified Digital Marketing Specialist – Digital Strategy & Planning. These certifications will enable Middle Eastern marketers to enhance their skills and earn internationally recognized qualifications.
Shabnam Rawal, Managing Director of Informa Connect Middle East, expressed her excitement about the partnership, stating that “the collaboration with the Digital Marketing Institute adds to Informa Connect’s extensive portfolio of offerings”. She also emphasized the company’s commitment to building strong partnerships in the education industry and providing tailored support to meet the needs of marketing professionals in the MENA region.
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Céili O’Connell, Head of Global Training Provider Recruitment from The Digital Marketing Institute, praised the partnership, noting that “Informa Connect Middle East is the perfect partner for DMI to enter the MENA region”. O’Connell added that the company is delighted to work with Informa Connect Middle East, as it specializes in creating educational and professional development opportunities for individuals in the region.
The Certified Digital Marketing Professional and Certified Digital Marketing Specialist – Digital Strategy & Planning credentials are widely recognized as career-defining certifications. Reports indicate that 68% of course candidates have landed a promotion and 62% have gained an increase in pay. In addition, 38% of course graduates have landed a new role in digital marketing or changed their career path.
