Capillary Technologies, a customer loyalty SaaS platform, has been recognized as a Leader in the “The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023” report. The report evaluated Capillary’s Loyalty+ across 28 criteria and it received a perfect score of 5/5 in 13 categories.
According to Forrester’s Marketing Survey, 2023, “53% of B2C marketing decision-makers plan to increase their spend on loyalty technology in 2023, and economic uncertainty and scrutiny of marketing budgets has renewed marketers’ focus on the profitability of their loyalty strategies”.
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Capillary Technologies offers a commerce solution, a customer data platform (CDP) and a loyalty platform and it expanded its loyalty reach by acquiring Persuade, a customer experience (CX) technology company, in 2021. The report notes that Capillary has enhanced its Loyalty+ offering since the acquisition to better serve global clients in APAC, EMEA and NA.
In a Wave evaluation where 12 vendors were considered, Capillary was evaluated to be one of only three leaders. Sameer Garde, CEO of Capillary Technologies, says, “For us, this Forrester citation firmly establishes Capillary as a front-runner in the Loyalty Solutions space globally. The evaluation in The Forrester Wave as a Leader is, in our opinion, a validation for the hard work the team has put in relentlessly over the years in helping brand marketers achieve extraordinary results and achieve customer loyalty as an outcome”.