American Express Saudi Arabia has partnered with the Ehsan Platform, a digital charity and social welfare solution developed by the Saudi Data and Artificial Intelligence Authority (SDAIA), to add it to its Membership Rewards catalog under the donation section. The Ehsan Platform is a data and AI-driven solution that maximizes the impact and sustainability of various charitable and developmental projects and services.
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Card Members of American Express Saudi Arabia can now convert their Membership Rewards Points into charitable donations via the Ehsan Platform. The platform has recorded over 60 million transactions and has distributed funds to 4.8 million beneficiaries since its launch in 2021, receiving over SR 3 billion in donations.
Mr. Fahad Mubarak Al Guthami, the CEO at American Express Saudi Arabia, stated that the collaboration with Ehsan platform is an important development as it provides Card Members with a new option to donate to charities. He further stated that the platform plays a major role in charitable donations in Saudi Arabia.
