Airtel Kenya, a prominent telecommunications and mobile money services provider, has launched a brand campaign aimed at forging a stronger emotional connection with Kenya’s youthful population. The campaign, titled “A Reason to Imagine”, introduces a new strapline for Airtel Kenya, replacing the previous “Smartphone Network” tagline.
Ashish Malhotra, Managing Director of Airtel Kenya, expressed his belief in the campaign’s ability to inspire the dreams and aspirations of young people. He emphasized Airtel’s commitment to enabling the youth in Kenya to realize their potential through innovative and affordable products and services. The new positioning, “A Reason to Imagine”, aims to reinforce the idea that Airtel can empower individuals to achieve their goals through dynamic solutions.
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The campaign highlights Airtel’s dedication to providing relevant digital and financial solutions to its Kenyan consumers, particularly the youth, in their pursuit of personal and business success. It positions Airtel as a facilitator of the dreams and aspirations of young people, celebrating their energy, creativity and innovation. The campaign aims to showcase Airtel’s commitment to supporting the youth in Kenya and enabling them to reach their full potential.