Veolia, a benchmark company for ecological transformation, has released an updated version of its digital recycling solution, RECAPP, aimed at both individuals and businesses. The new version of the mobile application has a range of features, including the ability for users to track and measure the positive impact of their recycling efforts on the environment. This is done by providing an interactive display of how much waste has been recycled over time and comparing it with the amount of CO2 reduced.
RECAPP 2.0 has also introduced additional categories to its reward marketplace feature, which offers redeemable points for recycled items. Categories include food and beverages, beauty, home, fashion, lifestyle, health & fitness and charity. The app continues to offer free-of-charge services to collect recyclables from households but now also offers an optional premium service at 39 AED per month. This upgrade includes priority collection, an option to recycle paper, double reward points and two free recycling boxes.
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Jérôme Viricel, General Manager of RECAPP at Veolia Near & Middle East, said the app would play a vital role in raising environmental awareness and providing user-friendly tools to responsibly dispose of waste. The app will encourage individuals to join the sustainability journey while monitoring the positive impact their efforts have on the environment. The updated features in the app will provide users with more incentive to recycle and help generate public awareness on the importance and impact of recycling.