Expo Centre Sharjah in the UAE is making waves in the country’s exhibition industry by embracing Artificial Intelligence (AI) technology to promote its upcoming Jewels of Emirates Show, scheduled for June 1-4.
This is the first time the exhibition center has utilized AI in event promotion, demonstrating its commitment to integrating the latest advancements in the AI sector into its strategies.
The incorporation of AI aims to elevate the global position of the exhibition industry in Sharjah and highlight the center’s success in organizing and hosting events that exceed the expectations of exhibitors and visitors.
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HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, emphasized the center’s dedication to incorporating technology trends to benefit exhibitors and stakeholders in the industry. Al Midfa believes that keeping up with the evolving landscape of technology and creativity, including AI, digital transformation and social media, is essential for achieving quality, excellence and innovation.
The advertisement for the Jewels of Emirates Show was expertly created by Social Station Digital Marketing Company using the state-of-the-art Midjourney platform. The ad showcases the capabilities of AI in producing realistic imagery, featuring a model adorned in a lavish traditional costume representing the Emirati, Gulf and Arab heritage, complemented by exquisite jewelry and accessories.