Embrace, a leading provider of modern observability solutions for mobile developers, has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program
This strategic partnership, part of a co-sell initiative with AWS, aims to bring Embrace’s advanced mobile observability tools to a broader audience of companies building on the AWS platform.
Acceptance into the AWS ISV Accelerate Program is a significant milestone for Embrace, highlighting the company’s commitment to quality and customer satisfaction. Embrace passed rigorous architectural and security evaluations to gain admission, a testament to the reliability and security of its user-focused mobile observability platform.
As a participant in the program, Embrace will now collaborate closely with AWS sales teams, leveraging AWS’s global customer base. The company’s solutions are also listed in the AWS Marketplace, making them available for direct purchase by millions of AWS customers. This streamlined process enables engineering teams to unify their observability tools and integrate mobile telemetry with ease.
Andrew Tunall, Chief Product Officer at Embrace, expressed the company’s excitement about the partnership, stating, “Joining the AWS ISV Accelerate Program helps us improve access to our product, so even more developers can get deep insights into user behavior and mobile app performance. We’re excited to engage AWS field sellers on joint customer opportunities and simplify the buying process for customers who transact through AWS.”
AWS customers can now easily procure Embrace’s solutions using their AWS credits, simplifying the adoption process. Josh Mauney, Engineering Manager at Gamechanger, praised the collaboration, noting that working with AWS and Embrace has streamlined their software adoption process, allowing teams to address mobile app performance issues and improve user experiences quickly.
Embrace’s mobile observability platform, built on OpenTelemetry, provides a comprehensive view of mobile telemetry for both DevOps and mobile engineering teams. The platform is designed to help organizations meet service level objectives and deliver high-quality mobile experiences. Companies like The New York Times, Marriott, and Gamechanger have already seen success with Embrace’s solutions.
As mobile transactions continue to dominate the digital landscape, the need for actionable insights into technical challenges grows. Embrace’s collaboration with AWS further strengthens its commitment to helping organizations deliver exceptional mobile experiences, building on recent partnerships such as the one with Grafana Labs.
With the AWS ISV Accelerate Program, Embrace is positioned to make its mobile observability solutions more accessible than ever to AWS customers worldwide
