WebEngage, a leading retention operating system, has partnered with IKEA Saudi Arabia & Bahrain, a subsidiary of Alsulaiman Group, to enhance customer engagement. IKEA aims to provide a unique, sustainable, affordable and customized furnishing experience to its customers and will use WebEngage’s retention stack to streamline its data-driven customer engagement strategy. The partnership is expected to allow IKEA to create exceptional customer experiences and strengthen its relationship with customers through the power of hyper-personalization and omnichannel engagement.
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Ahmad Al-Fagih, Digital Commerce Manager at IKEA Saudi Arabia & Bahrain, expressed his commitment to enhancing customer experience and creating a better everyday life for their shoppers, while Hetarth Patel, VP – MEA and Managing Director – UAE at WebEngage, expressed excitement in collaborating with IKEA’s distinctive approach to consumers. Through its intelligent, data-driven and completely automated retention technology, WebEngage will enable IKEA to create unique consumer experiences across all touchpoints.
WebEngage’s retention revolution has added over 60 new clients each quarter since its entry into MENA. The $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures and IAN Fund, among other VCs, has further reinforced WebEngage’s growing leadership in the MarTech domain.