Samsung Gulf Electronics and etisalat by e& have entered into a partnership to provide customers with a comprehensive ecosystem of wearables, smart gadgets and accessories, as well as digital experiences and cutting-edge solutions. The collaboration will also offer Samsung’s smart watches and Samsung Care+ across all smart devices, as well as the new fitness and wellness platform GoWell. The agreement was signed by Masood M Sharif Mahmood, CEO of etisalat by e& UAE and Doohee Lee, President of Samsung Gulf Electronics.
The digital services alliance aims to enhance the customer experience and provide them with the latest innovative products and services that meet their aspirations and expectations in a rapidly evolving digital landscape. The partnership is expected to develop the seamless and integrated digital experience that etisalat by e& aims to deliver to its customers.
Samsung has joined forces with etisalat by e& to work towards a more sustainable future for the UAE. This will involve the promotion of eco-friendly trade-in offers and the adoption of e-SIM technology to reduce environmental impact. The company is committed to promoting sustainability and innovation within the Galaxy ecosystem, through the incorporation of recycled materials and the use of eco-friendly packaging.
The companies aim to establish a comprehensive ecosystem that offers uninterrupted experiences to customers across the entire range of Samsung products. Customers expect seamless connectivity and interoperability across all their devices and this partnership aims to meet those expectations. With digital transformation already well-established among individuals and companies in the UAE, the companies are excited to introduce more innovative digital solutions that cater to the evolving needs of UAE consumers.