India’s newest airline, Akasa Air, has partnered with WebEngage, the marketing automation platform, to improve customer engagement. Akasa Air aims to develop a tech-focused and customer-centric company and has chosen to use WebEngage’s marketing automation platform to achieve its goals. The platform will enable Akasa Air to deliver personalised and relevant communication, enhancing customer engagement across web and mobile channels.
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Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer at Akasa Air, said that the company is delighted to partner with WebEngage to build brand loyalty and drive conversions with personalised, one-on-one communication. He added that the platform will enable Akasa Air to leverage real-time analytics to connect with users on a channel of their choice, emphasising the company’s commitment to customer centricity.
Avlesh Singh, Co-founder & CEO of WebEngage, said that Akasa Air’s customer-centric approach aligns with the company’s unique mission of enabling businesses to engage and retain customers with ease.