Ad Dynamo by Aleph, a leading digital advertising enabler in emerging markets, has appointed Stephen A. Newton as the Managing Director for Africa. With over 25 years of experience in leading EMEA businesses across the digital space, Newton’s main priority will be pan-African expansion and assisting Ad Dynamo by Aleph’s partners in overcoming the challenges of doing business across the continent.
Newton says “As both a developing market and a continent with a rapidly growing population, Africa is poised to house not only a sizeable portion of the world’s population but also a sizeable portion of the world’s eligible workforce”, adding, “I am excited to play a part in implementing Aleph’s goal of breaking barriers”.
Ad Dynamo by Aleph represents the leading digital media platforms in Sub-Saharan Africa and more than 115 markets through an extension of its global subsidiaries. The organisation is helping to break down barriers and support Aleph Group’s vision to equalise the digital ecosystem, creating a world in which all advertisers have access to the vast opportunities of digital advertising.
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According to Newton, “At Ad Dynamo by Aleph, we plan to continue to grow in anticipation of our partners’ needs and solidify our position as a preferred partner. We will build where they need us using tried and trusted methodologies and we will continue to collaborate to create platforms that reduce the friction associated with doing business in these markets”.
Newton’s vast experience in various industries and expertise in the African market will bring significant value to Ad Dynamo by Aleph. He is also the Chairman and co-founder of The Illuminate Africa Group Ltd., a consulting firm that helps companies achieve their African expansion goals.