Global tech magazine, TechBerg has unveiled Benji Coetzee, the Founder of tech startup, EmptyTrips as its Woman in Tech Wednesday (WTW).
WTW, one of the most high-profile tech personality ratings is a weekly review and rating of female tech personalities in Africa. It’s a special publication based on critical analysis and facts in the tech space.
Benji Coetzee has over 15 years of global specialized experience in high-performance environments such as strategy consulting, investment banking, private equity, telco, digital & tech scaling at leading companies including; HSBC Africa, Vodafone & Ziggo across South Africa, Switzerland, UAE & the Netherlands.
She is the founder of EmptyTrips, a fast-growing South African startup that matches cargo space demand to supply for the transportation of goods.
The startup also reduces carbon emissions by optimizing the use of trucks and trains. It has been described as an ‘Uber for cargo’.
Commenting on the reasons for creating her company, Coetzee said “The cost of transport in Africa is actually the highest per kilometre in the world according to the World Bank, and this does not make much sense when you see a lot of empty trucks or trains running in Africa, especially in South Africa. If there is an over-supply of the asset and there is limited demand on the cargo, we should actually have one of the lowest costs per kilometre.”
She won a high-level award at Singularity University South Africa Summit for her AI-enabled transport marketplace. The Forbes tech entrepreneur will be heading to Silicon Valley to take part in the Singularity University Sprint Programme.
Her ambition is to explore the depths of a range of talents.