Every year Apple holds an event in September where it usually announces a new set of iPhones. Here’s what to expect including when the Apple event will start and what will launch.
Apple is expected to take the wraps off the new iPhone 15 range at an event in September 2023. At the same time, we will likely see new Apple Watches and possibly other new products as well. Here’s everything you need to know and be expecting??
Recall, last year, the event was held on Wednesday, September 7. This is an earlier date than the annual iPhone event has been held in recent years—for example, in 2021 the event was held on Tuesday, September 14, and in 2020 it was even later, but 2020 was an unusual year due to Covid-19.
Apple hasn’t yet announced the event date, but we expect it to fall around the beginning of September, with September 12 or 13, 2023 looking most likely. September 6 and 7 are also feasible dates, but we are hearing that the iPhone release might be delayed this year, so it seems unlikely that Apple will hold an event that early.
We are likely to find out the data in late August. In 2022 Invitations were sent out on August 24 for the event that was held on September 7. If the event is to be held on September 6 or 7 we could receive invitations on Wednesday 23 August. If the event is to be held on September 12 or 13 expect the invites to go out on August 30.
In previous years we have learned that Apple Store workers have been warned of a “major new product release” on a specific date in September and not allowed to book time off. According to 9to5Mac, several carriers are telling employees not to take off September 13 due to a major announcement. It makes sense as a date for the event, though preorders are typically not available until Friday (which would be September 15).
One thing we can be pretty sure about is that the Apple Event start time will be 10 a.m. in California. Here’s what that translates to in other countries around the world:
U.S.: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT)
U.K.: 6 p.m. (BST)
Europe: 7 p.m. (CEST)
Canada: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT), 2 p.m. (ADT)
India: 10.30 p.m. (IST)
Singapore and China: The following day at 1 a.m.
Australia: The following day at 1 a.m. (AWST), 2.30 a.m. (ACST), 3 a.m. (AEST)
New Zealand: The following day at 5 a.m. (NZST)
Most likely, Apple’s September events usually last around an hour. Apple hasn’t held a truly live event since September 2019. Instead, it shows a prerecorded video at the time a live event would be and often holds a small hands-on area to showcase the new products. Gurman predicts that will once again be the case, with members of the press gathering at Apple Park to watch the same video Apple will show to the rest of the world.
We expect the new iPhone 15 Pro and iPhone 15 Pro Max to be the stars of the event, closely followed by the iPhone 15 and 15 Plus, but other new products are also likely on the way including the Apple Watch Series 9 and Apple Watch Ultra 2. We may also see a new iPad mini and the long-rumored AirPods Lite. We may also see new Apple Earpods with USB-C replace the Lightning versions.