Chinese multinational smartphone brand, Vivo, has collaborated with sonic branding agency BrandMusiq to develop unique notification sounds and ringtones for its devices in the company’s efforts to establish Vivo’s sonic brand and create a distinct acoustic signature for the brand in India.
The newly created notification sounds and ringtones, including Mogoscape, Mogo, and Mini-Mogo, have already been integrated into all of Vivo’s brand communication materials, such as television commercials and digital content. These sonic identities are now featured in Vivo’s latest Vivo V29 series of smartphones in India.
Vivo is excited for consumers to experience these captivating tones that perfectly embody the brand’s values and purpose. The smartphone maker stated that the process of creating these sounds was a remarkable journey that merged the realms of science and art. Vivo hopes that consumers will find joy in what they have created.
Founder of BrandMusiq, Rajeev Raja, expressed his excitement about Vivo’s decision to incorporate their Sonic Identity System into the brand’s communications and consumer engagement programs. This collaboration marks a significant milestone for both sonic branding and Vivo’s overall brand identity.