Dutch payments firm PayU has appointed Keren Ben Zvi as its new head of data as it looks to provide merchants with more detailed customer insights to support business growth.
Specialising in business analytics, machine learning and data architecture, Ben Zvi has more than 15 years’ worth of experience in data strategy. Prior to joining PayU, she served as vice president of data at digital advertising firm Perion.
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Ben Zvi will be tasked with bolstering PayU’s data capabilities to deliver more detailed insights to the company’s merchant customers globally, enabling e-commerce retailers to better understand their customers’ needs and preferences and align their payment methods and processes accordingly.
Speaking on her appointment, Ben Zvi says: “The payments landscape is constantly evolving, and data has become an increasingly important element of optimising customer experiences.”
According to PayU’s chief product officer Daniel Cohen adds Ben Zvi’s skillset “will ensure PayU remains at the forefront of utilising payments data to drive growth”.
PayU is the e-payments and fintech business of Prosus. As an online payment service provider, it operates across more than 50 markets, providing financial services to more than 450,000 merchants.