Infobip, a leading global cloud communications platform, has announced its new status as an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.
Following this new development, ventures with Oracle-related solutions can access Infobip’s channel through Oracle Cloud Marketplace (OCM), which helps in increasing customer satisfaction, improving campaign performance, and boosting the sales of the products.
It would be recalled that OCM is a hub for Oracle customers, seeking trusted business applications, service offerings, and unique solutions, including ones that extend Oracle Fusion Cloud Applications.
The platform’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and e-commerce, and hospitality and leisure.
Additionally, through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process.
Oracle users can connect additional channels to a solution to help them work together, driving conversations from one channel to another, and set up failover options to ensure customers receive time-sensitive alerts and information.
In his reaction to the development, the global Vice President for Strategic Alliances & Partnerships at Infobip, Veselin Vuković, said consumers prefer to interact with businesses through the same channels. Therefore, firms need to provide a wide range of communication options.
Vuković stated:“With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.
Meanwhile, the Group Vice President of product management, Oracle Marketing, Stephen Streich said: “Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,”.
“Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”
Infobip began collaborating with Oracle in 2018, as a member of the Oracle PartnerNetwork (OPN), allowing Oracle Cloud Customer Experience (CX) customers to manage consumer interactions with Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant.
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Its solutions have enabled businesses to deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS, managing over 18 billion interactions for 65 customers to date.
