Clickatell, a company known for its innovations in mobile messaging and chat commerce, has launched the world’s first Chat Commerce Platform as a Service (CCPaaS). This new platform allows brands to take advantage of the emerging trend of chat commerce, which is the next wave of digital commerce.
With Clickatell’s CCPaaS, businesses can seamlessly interact and transact with their customers on the messaging platforms that they already use. This includes widely adopted platforms such as WhatsApp, Apple Messages, SMS and USSD. The platform’s release in April 2023 delivers authenticated commerce experiences, enabling businesses to drive sales and increase customer satisfaction.
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By conducting commerce within the world’s largest messaging apps, businesses can stay ahead of the conversational commerce trend. The CCPaaS also allows businesses to save time and reduce costs by providing relevant, in-context brand experiences and secure payment capabilities through messaging.
