Africa Data Centres, a subsidiary of the Cassava Technologies group, has unveiled the ADC Channel partner programme, aimed at forging ecosystem partnerships and enabling partners to capitalise on an expanded data centre footprint to broaden product portfolios and market reach.
The ADC Channel programme stands as an opportunity for a wide array of industry players, including global carriers, Internet Service Providers (ISPs), system integrators, data centres, mobile networks, content developers, telecommunications companies, and network infrastructure operators to band together. By joining forces, these partners can collectively deliver cutting-edge, sustainable, and cost-effective digital solutions to clients across the continent.
At the core of ADC Channel lies the goal of fostering collaboration among partners to ensure the delivery of optimised solutions and comprehensive support to clients. Through a flexible approach that accommodates various partnership and go-to-market (GTM) models, partners can tailor their strategies to meet the specific needs of their clients and markets.
Chief Financial Officer of Africa Data Centres, Finhai Munzara, speaking on the inclusive nature of the ADC Channel programme, highlighted, “our facilities are designed with the needs of hyper-scale, wholesale & enterprise clients in mind, catering to their technical, operational and commercial requirements.
Partners enrolled in the ADC Channel programme stand to benefit from a range of advantages. These include access to additional product offerings and footprints to enhance existing portfolios, thereby augmenting revenue streams and positioning themselves for further growth and customer retention. Furthermore, partners will gain access to the ADC Marketplace, an innovative platform designed to empower partners and customers alike. This dynamic marketplace will serve as a hub for partners to showcase their services, and for customers to explore offerings, fostering collaboration and visibility within the African tech community.
Moreover, partners can expect reduced churn by offering best-of-breed colocation services from Africa’s leading data centre provider. They will receive seamless access to data centre experts, continuous commercial and technical support, and regular, complimentary training for their sales and product teams. Importantly, participation in the ADC Channel programme entails no financial risk or capital expenditures for building data centres.
The programme also offers partners flexibility in setting selling prices and significant upfront discounts, providing them with a competitive edge in the marketplace. Exclusive benefits include competitive pricing, dedicated sales & presales teams, remote hands support, and access to joint marketing resources & activities.
Concluding, Munzara invited partners to join the ADC Channel programme, and leverage the programme’s industry expertise and infrastructure help shape the future of digital connectivity in Africa.
Source: Africa Data Centres
By Derrick Kafui Deti – Digital Economy Magazine
