Employee benefits and rewards services provider, Sodexo Benefits and Rewards Services (BRS) India, has rebranded to Pluxee, and unveiled its new digital-first brand identity.
With a rich legacy of 25 years in India, Pluxee has been at the forefront of revolutionizing employee benefits and engagement. The rebranding was accomplished with the assistance of the Conran Design Group Agency, a part of Havas Group.
Pluxee specializes in designing and delivering services that enhance well-being and empower working individuals in both their professional and personal lives. The brand offers a tech-powered employee benefits platform that includes meal, fuel, telecom, learning, rewards, wellness, and more. This unique approach adds significant value to consumers.
Moreover, Pluxee remains committed to supporting local communities by enabling digital financial inclusion and helping its merchant partners, particularly small and medium-sized enterprises (SMEs), grow their businesses.
The new brand identity is symbolized by the letter ‘X’, which represents personalized and sustainable experiences, emphasizing Pluxee’s commitment to prioritizing stakeholders. The double ‘ee’ signifies ’employee engagement’, highlighting the brand’s focus on empowering the workforce to choose how they live, work, and play.
Anish Sarkar, CEO of Pluxee India, expressed the company’s mission, stating, “With Pluxee, our aim is to address stakeholders’ key challenges with proven, sustainable solutions driven by change. By opening up a world of opportunities for people, we strive to help deliver relevant, meaningful experiences worldwide.”
Pluxee is dedicated to better supporting companies in the face of evolving workplace dynamics and individual expectations of well-being and fulfillment. Additionally, the brand aims to create more value for all stakeholders through its growth initiatives.
Promoting diversity and equality is another priority for Pluxee, with women occupying 44 percent of global management positions. The brand is committed to creating more opportunities for differently-abled individuals.
Pluxee has embraced technology as a powerful tool in its sustainability journey. By digitizing its operations, the company has significantly reduced its climate impact associated with travel and logistics.
Pluxee’s rebranding marks a significant shift towards a digital-first approach in delivering employee benefits and engagement services. The brand’s commitment to sustainability, stakeholder-first approach, and focus on empowering individuals make it a leader in the market.