Nigerian company, Mowana International, has launched a digital marketplace designed to enable Nigerian and African manufacturers reach international markets, while facilitating payments in foreign currencies.
The company lauched the Mowana Mobile app to drive its efforts. The app teems with features to support African manufacturers, including a marketplace connecting African vendors with global buyers and multicurrency capabilities.
The platform offers a vibrant marketplace which seamlessly connects African vendors and global buyers. The Mowana Mobile app which has been designated a download site, is set to be a game-changer for African manufacturers seeking to expand their horizons across international borders.
CEO of Mowana International, Bolaji Ola-Adams, said Nigerian manufacturers now have a robust opportunity to showcase their products on the global stage. He believed the paradigm shift allows manufacturers to focus on producing world-class goods while Mowana focuses on distribution, warehousing, and sales.
“Mowana International’s expansive marketplace serves as a hub for vendors and buyers alike, offering vendors the unique opportunity to sell through Mowana partner African stores and Mowana Franchise outlets in the USA, UK, and Canada,” Ola-Adams said during the mobile app’s launch in Ibadan recently.
He explained that the company operates a thriving franchise system for the Mowana brand, adding that plans were underway to open multiple franchise outlets in various countries across the globe in the coming months.
Ola-Adams also noted Mowana’s position regarding African vendors, saying that the company supported them by easing the shipping process of their products to its global warehouses in the UK, US, and Canada. This seeks to revitalize exportation of ‘Made in Nigeria’ products.
“In its unceasing pursuit of reaching more exporters, Mowana has established strategic partnerships with government organizations and financial institutions. In a significant development, Mowana signed a pivotal partnership agreement with the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) last year, marking a critical step towards fostering the growth of SMEs in Nigeria.
