Moroccan FinTech, tookeez, a pioneering startup, has secured $1.5 million in a fundraising round led by the Azur Innovation Fund, a public-private seed capital fund renowned for its support of innovative ventures.
Azur Innovation Fund has built a reputation for championing ambitious projects that aim to reshape the customer loyalty landscape across Africa and the MENA region.
At the core of tookeez’s platform lies an innovative concept aimed at simplifying and enhancing consumers interaction with loyalty programs. By consolidating loyalty points from a diverse array of brands into a single, user-friendly wallet, tookeez empowers consumers to seamlessly transact across a vast network of shops and businesses. This approach not only smoothens the redemption process but also presents an additional revenue stream for participating brands.
What sets tookeez apart is its dedication to leveraging advanced technology to drive its operations forward. Focusing particularly on blockchain technology, the startup ensures the security and efficiency of transactions within its platform. By harnessing the power of blockchain, tookeez aims to set new standards for transparency and trust in the loyalty industry.
Moreover, tookeez’s platform serves as a catalyst for collaboration among brands, allowing them to offer a unified loyalty experience to their customers. By participating in tookeez’s network, brands can expand their reach and enhance customer engagement while maintaining the unique identity of their loyalty programs.
Looking ahead, tookeez is poised to capitalise on this infusion of capital to expand its presence not only in Morocco but also across Africa and the MENA region. With a focus on technological advancement and customer-centric innovation, tookeez is propping itself to redefine the future of loyalty programs, offering consumers and brands alike a seamless and rewarding experience in the digital age.
