Microsoft, through its Africa Transformation Office, has partnered with Nigeria’s Terragon to support its cloud capabilities as Terragon makes plans to leverage Microsoft’s cloud technologies to provide brands with powerful consumer insights.
The partnership, which will stand for three years, will afford African business owners’ access to a wide range of powerful customer insights. It will also drive Terragon’s work in the marketing technology space, while also assisting Microsoft’s ambition of enabling digital transformation through the cloud.
Terragon deals in data and marketing, as it strives to build Africa’s largest and most unique data-powered marketing cloud ecosystem to help businesses on the continent better understand their customers. Using cloud-based solutions, Terragon provides its customers with in-depth analytics and insights into better customer engagement.
Terragon caters to enterprises and small and medium businesses (SMB) covering industries such as fast-moving consumer goods (FMCG), financial services and consulting services. The company supports brands in the management of first-party data, and improved targeting and segmentation to deliver personalised engagements online and offline.
Senior Vice President of Data, Infrastructure, and Platforms at Terragon, Chimezie Okonkwo, stated that the company “evolved into an enterprise solution company in 2018, and since then we’ve worked with a wide spectrum of over 30 multi-national enterprises and 8,000 SMBs, helping them achieve better ROI on their marketing spend and improving customer experience through the power of data-driven marketing,”
He added that “this Microsoft partnership is exciting because it validates our mission which has been to build the largest data-powered marketing cloud ecosystem in Africa. Deploying Microsoft tools and solutions will help us accelerate our goal of adding value to businesses by increasing marketing cost efficiencies, becoming more intelligent in our insights and delivering more meaningful and personalised engagements to customers on mobile.”
Gerald Maithya, General Manager, Africa Transformation Office at Microsoft, also explained that the collaboration underscores Microsoft’s dedication to fostering sustainable digital growth in Africa.
“Working with businesses like Terragon that prioritise cloud-based solutions in their own operations and with their own customers better supports the acceleration of digital transformation on the continent,” he said.
Maithya continued that “through our work with Terragon, businesses of all sizes will have access to the latest cloud technologies to achieve their business goals and contribute to Africa’s economic growth and development. This partnership supports our efforts to be the preferred and trusted partner for cloud innovation on the continent.”