Jio, the telecom arm of Mukesh Ambani’s Reliance Industries made it known on Friday, 18th August that it has launched a Netflix subscription on prepaid plans.
This is to help promote competition among telecom companies and to provide more sources of revenue for the company. According to Jio, two different packages that are valid for up to 84 days are available to about 400 million customers. One is priced at 1,099 rupees ($13.23) which gives access to Netflix on mobile platforms and the other at 1,499 rupees, which gives access to basic package for a large screen.
Tony Zameczkowski, the Vice president of APAC Partnership for Netflix said “Partnership with Jio will give more customers access to this exciting line up of Indian content as well as some incredible stories from around the world.”
Jio’s partnership is of great benefit to Netflix because the partnership came at a time when Netflix was looking for new source of revenue due to the market saturation it is facing in the United States. Efforts such as limit on password borrowing and new ad option has been made. Other streaming companies such as Disney + Hotstars also had plans to limit password sharing in the company.
Jio’s launch of Prepaid plans has in a way sort the market saturation ‘problem Netflix is facing in the United States.