In a bid to boost profits, Warner Bros. Discovery, the parent company of CNN, HBO, and Warner Bros. studios, is reportedly gearing up to raise the subscription prices for its streaming service, Max.
The move, according to a Bloomberg report, comes as Warner Bros. Discovery aims to generate $1 billion in earnings from its Max and Discovery+ streaming platforms in 2025. While the exact details of the price hike have not been confirmed, the company’s decision to raise subscription fees reflects its focus on long-term growth and expanded content offerings.
Currently, Max offers subscription plans starting at $9.99 per month for the ad-supported tier and $15.99 per month for the ad-free option. These prices position Max as one of the pricier streaming services on the market, surpassing competitors like Netflix and Disney+.
Despite Warner Bros. Discovery’s plans for a price increase, the company has maintained that it is commited to enhancing the Max experience and providing consumers with a wide range of content choices.
Meanwhile, in a separate move to boost revenue, Amazon Prime Video has announced plans to introduce new ad formats on its platform. These formats include interactive ads and ads focused on shopping, aimed at enhancing the viewing experience for customers while also driving sales.