In a bid to compete with rival companies, Adobe has announced that it’s set to release new image-generation technology capable of drawing inspiration from an uploaded image and matching its style.
Adobe feels its customer base of creative professionals who make use of Adobe Photoshop and other Adobe image-focused tools, is being threatened by artificial intelligence image-generating technology from firms like Midjourney and Stable Diffusion.
The Photoshop and Lightroom creator is therefore responding to these AI image-generating firms by developing its own version of the technology and injecting it into its software programs.
Having already assured its customers that images generated from its tools will face no risk of legal action, Adobe revealed that its customers have generated three billion images with its image-generating tools.
According to Reuters, the new generation of tools announced on Tuesday will include a feature called Generative Match which will enable users to generate an image from a few words of text. It will also allow users to upload as few as 10 to 20 images to use as a basis for the generated images.
Adobe’s chief technology officer for digital media, Ely Greenfield, has revealed that the company aims to let big brands upload a handful of photos of a product or character and then use generative technology to automatically make hundreds or thousands of images for various needs like websites, social media campaigns and print advertisements.
Greenfield stated “up until a few months ago, it was still a very manual process to get all those photos, not only to take the photos, but then to process them.” He added that “some amount of photography is going to move to virtual photography, where you’re generating from whole cloth. But a lot of it also is going to be, you do some amount of traditional photography or traditional creative work, and then you do a bunch of adaptation using this generative technology.”
Adobe also rolled out tools on Tuesday, 10th October, that generate vector graphics, which are commonly used for logos and product labels, and can easily be resized. Vectors are also used as tools for generating templates for brochures and other items.
Greenfield said prices will not change from the increases previously disclosed in September.