Adaptive, a leader in bespoke electronic trading technology solutions, and ADS Securities, one of the Middle East’s largest leveraged brokers, have embarked on a significant collaboration.
The partnership aims to develop ADSS’s flagship retail trading platform exclusively on the Cloud. This initiative is set to enhance throughput and resilience, offering an intuitive user interface accessible on both desktop and mobile platforms, thereby catering to a wide range of users.
Adaptive’s expertise lies in creating customised electronic trading technology solutions. In this partnership, they have developed a proprietary trading platform for ADSS that operates 24/7 on the cloud, accessible via web and native mobile apps. This innovation positions ADSS as the first retail broker to function entirely on a cloud-based platform. Meanwhile, ADSS, with its strong presence in leveraged brokerage, has focused on enhancing its backend and downstream systems, complementing Adaptive’s front-end solutions.
Adaptive’s role extends beyond the development phase, providing strategic advice, platform and user experience design, and ongoing management post-build. As a long-term partner, Adaptive will also consult on the platform’s growth and evolution, incorporating new features and asset classes to meet market demands.
Speaking on the Partnership, Sophia Salim, Chief Technology Officer for ADSS, said, “In a competitive retail trading market, being able to serve progressively diverse and sophisticated audiences at scale has never been more essential. Owning a high-performance platform enables us to achieve this – setting our offering apart in its functionality, feel, and performance, both now and into the future as our new cloud-based infrastructure allows us to grow and adapt to our clients’ changing needs. Being the first fully cloud-native retail broking platform means that we can keep our product at the leading edge as we establish a truly industry-defining offering.”