ZainTECH, the integrated digital solutions arm of Zain Group, has entered into a strategic partnership with DATANUUM, a leading customer data enrichment, engagement, and retention platform for retailers and healthcare businesses.
The collaboration is set to provide innovative solutions to drive customer data-driven growth and retention for businesses across the Middle East and beyond.
This partnership will combine ZainTECH’s regional expertise in deploying compliant cloud infrastructures with DATANUUM’s advanced data management platform. Together, they will address the growing demand for data privacy and regulatory compliance, offering robust solutions for businesses seeking to securely manage customer relationships, improve engagement, and optimize marketing spend.
Andrew Hanna, CEO of ZainTECH, highlighted the significance of this partnership, stating, “ZainTECH’s mission is to deliver cutting-edge digital solutions to our clients, surpassing their expectations. By integrating DATANUUM’s platform with our services, we can offer businesses compliant, value-added technologies that drive growth and differentiation.”
Salam Saadeh, CEO of DATANUUM, added, “Partnering with ZainTECH is a major milestone in our goal to empower B2C businesses in the MENA region and beyond with superior data enrichment and engagement capabilities. ZainTECH’s infrastructure and regional presence will help us reach more businesses and transform their customer interactions, fostering innovation and growth.”
Founded to tackle challenges in customer data management, DATANUUM helps businesses capture, enrich, and retain customer data while managing the full customer life-cycle and increasing customer lifetime value.
The partnership will initially focus on retail and healthcare sectors, offering key benefits such as:
-Data Privacy Compliance: Ensuring businesses meet data privacy regulations without compromising performance.
Enhanced Customer Engagement: Leveraging personalized engagement tools to improve customer retention and foster loyalty.
-Optimized Digital Advertising ROI: Helping businesses utilize secure customer data to reduce acquisition costs and boost marketing return on investment.
-Cost Efficiency and Scalability: ZainTECH’s scalable cloud solutions paired with DATANUUM’s flexible tools will allow businesses to adapt and optimize their strategies as they grow.
Together, ZainTECH and DATANUUM aim to drive digital transformation and help businesses unlock the full potential of their customer data, enhancing customer relationships and maximizing marketing effectiveness.
