Norway’s data protection agency announced its decision to prohibit Meta, the owner of Facebook and Instagram, from utilizing users’ personal data for targeted advertising.
Failure to comply with the ban could result in a daily fine of $100,000. European authorities have been closely monitoring the business practices of prominent US tech companies due to privacy concerns, leading to significant penalties being imposed in recent times. According to Datatilsynet, the Norwegian watchdog, Meta utilizes user information, including location, liked content, and posts, for marketing objectives.
The Norwegian Data Protection Authority has declared Meta’s actions as unlawful and will enact a temporary prohibition on behavioral advertising for Facebook and Instagram. The ban is set to commence on August 4 and extend for three months, allowing Meta to implement necessary corrections. Failure to adhere to the ban will result in a daily fine of one million kroner ($100,000).
In response, Meta spokesman Matthew Pollard stated that the company will carefully assess the requirements, and the announcement will not have an immediate impact on their operations, as reported by Norwegian public radio channel NRK.