Ericsson has expanded the role of Linda Lindberg, a two-decade veteran of the telecommunications giant. Already serving as Vice President & Head of Sales and Commercial Management for the critical Business Area Networks, Lindberg will now also assume the position of Head of Ericsson Group Sales, consolidating global sales leadership under her purview.
The announcement, made by Lindberg on her LinkedIn platform, signals a strategic alignment of Ericsson’s worldwide sales engine. In her expanded capacity, she will be tasked with driving the adoption of global sales capabilities—from digital tools and account planning frameworks to comprehensive sales enablement programs—with a sharp focus on strengthening cross-organizational collaboration.
“The focus remains on driving sustainable value creation for our customers and for Ericsson,” Lindberg stated, highlighting the customer-centric core of the new mandate. “I’m grateful for the trust and excited to build on the strong foundation already in place together with a highly capable and committed global team.”
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This dual role positions Lindberg at the nexus of Ericsson’s commercial future. She now orchestrates sales strategy not only for the Networks business—the engine of the company’s 5G, cloud, and next-generation connectivity solutions—but also shapes the overarching sales excellence that spans the entire Ericsson group.
Her journey to this pivotal moment is a testament to a career built on strategic vision and a mastery of both global and regional landscapes. Lindberg’s ascent through Ericsson’s ranks reads like a map of the industry’s growth: from foundational product management roles in Stockholm, to commanding commercial operations across the vast and diverse terrain of South East Asia, Oceania, and India as VP & Head of Commercial Management.
It was there, over five years leading a region of 14+ countries, that she honed the blend of techno-commercial acumen and localized execution that defines her leadership. She spearheaded pricing strategies, contract governance, and sales operations, driving growth in some of the world’s most dynamic emerging markets.
Before this latest expansion, Lindberg had already been steering global sales for Business Area Networks since 2022. Now, with the added scope of Group Sales, her mandate is to unify and empower Ericsson’s commercial fronts worldwide. The goal is clear: to ensure that every customer engagement anywhere in the world is supported by a best-in-class sales framework, directly fueling Ericsson’s mission to lead in advanced connectivity.
As she looks to the journey ahead, Lindberg’s leadership represents more than an executive reshuffle. It is a deliberate fusion of deep product expertise, hard-won regional experience, and now, global sales sovereignty—a trinity aimed at securing Ericsson’s competitive edge in an ever-evolving technological frontier.
