General Motors (GM) is reportedly exploring the use of OpenAI’s ChatGPT to power virtual assistants in its vehicles, as part of a collaboration with Microsoft. Semafor reported last week that GM was using Microsoft’s Azure cloud service, which includes a ChatGPT API, to develop a virtual personal assistant. GM Vice President Scott Miller said in an interview that “ChatGPT is going to be in everything”. He suggested the chatbot could be used to provide drivers with information about their vehicle’s features, such as advising on what action to take when a diagnostic light appears on the dashboard or instructing on how to change a flat tire by displaying a video demonstration on the vehicle’s infotainment system.
According to Semafor, GM’s voice assistant will not necessarily behave like ChatGPT or Bing Chat as the company plans to apply a “car-specific layer” to OpenAI’s technology. A GM spokesperson said, “This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies”.
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Microsoft has a “long-term strategic relationship” with GM, having partnered with the automaker’s self-driving subsidiary Cruise in 2021 to use Microsoft’s Azure platform to develop GM’s autonomous vehicles. There is no release timeline or formal announcement for GM’s ChatGPT integration plans yet. With few details available, it may be some time before consumers can expect to see virtual assistants powered by OpenAI’s language models in their GM vehicles.
