Apple has reportedly acquired Mira, a Los Angeles-based startup specializing in augmented reality (AR) headsets. Although the financial details of the acquisition have not been disclosed, sources cited by The Verge confirm the deal. Mira, founded by entrepreneur Ben Taft in 2016, has been manufacturing AR headsets for the US military and other companies.
The acquisition comes just after Apple’s recent launch of its highly anticipated Vision Pro, a mixed-reality headset priced at $3,499. The exact amount paid by Apple for Mira remains unknown. Notably, Mira had previously raised approximately $17 million in funding and had former Apple design chief Jony Ive as an advisor at one point.
Mira had secured several military contracts, including partnerships with the US Air Force and Navy. Additionally, the startup developed AR headsets for clients such as Universal Studios, specifically for use in attractions at its Nintendo World theme parks.
The distinguishing feature of Mira’s lightweight headset is its ability to augment characters and gaming equipment as players progress through their experiences. This advancement addresses a challenge that prominent players in the industry have faced.
