Almosafer, a subsidiary of Seera Group Holding, has taken a pioneering step in Saudi Arabia’s travel industry by integrating ChatGPT into its booking system. This integration aims to improve the customer experience by offering smarter and more personalized responses to their queries. Initially, the integrated platform will be available to a limited number of customers during the pilot phase. These customers will receive assistance with flight searches, trip planning after booking, and detailed information about their chosen destinations.
Almosafer has introduced its virtual travel advisor, named Khalid, powered by ChatGPT, an AI chatbot developed by OpenAI. The AI tool incorporates a voice search feature, allowing customers to search for the best flight options in both English and Arabic by recording their requests. Khalid’s responses to these search queries will be enhanced, and the AI advisor can provide additional information about the chosen destinations for customers’ upcoming trips.
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Muzzammil Ahussain, CEO of Almosafer, emphasized their digital-first approach and commitment to enhancing their digital platforms through the testing of ChatGPT. This integration reflects their dedication to staying at the forefront of technology and constantly improving the customer experience. Ahussain also expressed the belief that ChatGPT will empower Khalid to become a more comprehensive travel consultant, equipped with extensive knowledge and expertise. Almosafer aims to continue seeking the latest technological innovations to further enhance the customer experience.
