YouTube is experimenting with a new AI feature called Brainstorm with Gemini to assist creators in generating video ideas, titles, and thumbnails.
The initiative revealed on YouTube’s Creator Insider channel, is currently available to a select group of creators as part of a limited trial. A YouTube spokesperson said that the feedback from these creators will influence whether the feature is rolled out more broadly.
This new tool could provide YouTube an edge over other video platforms like TikTok and Instagram by offering AI-powered content creation support. The Brainstorm with Gemini feature integrates Google’s AI large language models, branded as Gemini, into YouTube Studio. Creators can type video ideas into the search bar and choose between the existing inspiration tool and the new Gemini feature for content brainstorming.
The Gemini integration aims to enhance content creation by leveraging AI to generate relevant and engaging ideas for creators.
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As the YouTube spokesperson highlighted, “Creators now have the option to get the same sort of help, but with Gemini,” indicating a potential preference test between the two AI tools.
While other platforms focus on generative AI for creating digital personas, YouTube is concentrating on using AI to support content development. This strategic move could position YouTube as a more creator-friendly platform, encouraging the use of its AI tools over competitors like OpenAI’s ChatGPT.
