YouTube has officially launched its music streaming service, YouTube Music, and the ad-free YouTube Premium in the Kenyan market, providing users who pay the subscription fees an uninterrupted experience across both platforms.
The individual subscription for YouTube Music is priced at KES 419, with the Family plan available at KES 669. For a comprehensive package, the YouTube Premium Bundle is offered at KES 499, and the YouTube Premium Family plan is set at KES 949.
With YouTube Music, Kenyan users gain access to an extensive library of over 100 million official songs, live performances, music videos, remixes, podcasts, and hard-to-find music. The app includes personalised recommendations, offline listening, and background play features.
Innovative functionalities such as the Smart Search function, Activity Bar for quick playlist navigation, Explore Tab showcasing new and popular music, and the Related Tab for a curated music experience based on current preferences are also part of the offering. Additionally, Song Lyrics provide an interactive element synchronized with the music.
YouTube Premium subscribers enjoy ad-free viewing, background play, and the option to download videos for offline viewing. Premium subscribers automatically receive a premium version of YouTube Music, enabling offline and ad-free music listening on the standalone YouTube Music app.
Head of Music, Sub-Saharan Africa at YouTube, Addy Awofisayo, was excited about bringing YouTube Music to Kenya, noting its role in uniting people through the universal language of music. Awofisayo highlighted the commitment to providing individuals access to the music they love while exploring diverse musical preferences.
YouTube Premium, in addition to enhancing the viewing experience, aims to cater to dedicated viewers by offering seamless access to their favorite content.
