Xiaomi Corp’s Indian arm has partnered with electronics manufacturer Optiemus to start making wireless audio products in the country. This move by the company is in a bid to further localise its operations.
Xiaomi India will make its first local audio gadget at Optiemus Electronics’ factory in the northern state of Uttar Pradesh, the company said in a statement, reiterating that it was targeting a 50% increase in the production of components locally sourced by 2025.
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The push comes as the manufacturer of the Redmi brand of smartphones recently lost out to South Korean rival Samsung as India’s top smartphones company.