TikTok is giving content creators a new way to monetize their videos on the platform by launching a paywall feature called Series. Unlike the typical short-form TikTok videos, Series allows creators to make collections of up to 80 videos, with each clip being up to 20 minutes long. The paywall monetization model is similar to Patreon or OnlyFans, with creators setting their own rates from $1 to $190. Fans can access the exclusive content either from direct in-video links or the creator’s profile page. The paywall feature is only available to select creators for now, with applications opening up in the coming months.
TikTok has been rolling out several monetization options in recent months to boost its growth in the US and compete with platforms like YouTube. The company is offering creators the chance to keep all their revenue, minus processing and app store fees, after the launch. However, TikTok has not disclosed what the revenue split will be when the platform starts taking a cut. Creators will be able to use a new Series website to publish videos and track performance.
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According to reports, some creators are not entirely happy with the earnings they make on TikTok. The original $1 billion creator fund, introduced in 2020, allocated money for three years, with some participants claiming they earn very little when their content isn’t going viral. However, TikTok is incentivizing creators to make longer content with a revamped creator fund called the Creativity Program that only rewards videos longer than a minute.
The move is notable as the company has gradually upped the maximum video length to 10 minutes and is now doubling that length for premium content. The program will enable creators to keep their audience engaged for a more extended period and help them stay on the platform. TikTok is looking to compete with other platforms like YouTube and increase ad revenue sharing options for Shorts, its TikTok competitor.
