South Africa’s leading independent buy now pay later (BNPL) service provider, Payflex, has announced the launch of its latest payment feature, ‘Pay in 3’, which allows consumers to split their purchases into three interest-free monthly payments, providing greater flexibility and convenience.
CEO of Payflex, Bruce McIntosh, highlighted the company’s journey and the evolving market demands. “As the first-to-market BNPL service provider in South Africa, we initially offered a single payment term. However, as the market evolved and customers’ requirements became more complex, we recognised the need to offer additional repayment options to meet their diverse needs. ‘Pay in 3’ is a direct response to this demand,” he explained.
The introduction of ‘Pay in 3’ is expected to benefit both consumers and merchants. With tailored repayment options, customers are more likely to make purchases, which should boost sales and average order values for partner merchants and e-commerce sites.
Payflex’s Head of Strategic Projects and Partnerships, Holly Kriel, played a crucial role in the smooth rollout of this new feature. “We have been working closely with our merchant partners to make this integration seamless,” she explained, adding that, “Pay in 3′ will be rolled out across all merchants in stages, enabling them to offer their customers the option to pay in 3, which has been a highly requested feature.”
She encouraged customers to keep checking their favourite merchants for when ‘Pay in 3’ will be activated.
