Redington, a leading digital aggregator in the Middle East and Africa, has formed a new partnership with Genesys, a global cloud leader in experience orchestration. Redington will use its extensive channel ecosystem to deliver the Genesys Cloud CX Platform to customers throughout the Middle East. Both Redington and Genesys are AWS SCA partners and regional customers can now benefit from the strengths of all three organizations to provide personalized cloud experiences.
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The announcement comes as regional customers are looking to strengthen their cloud journeys while putting their customers at the center of their transformations. According to research firm Gartner, public cloud services spending in EMEA is expected to grow from $111 billion in 2022 to $131 billion this year, an increase of 18.2% year over year.
The Genesys Cloud CX Platform helps organizations offer seamless and connected customer and employee experiences. As an API-first experience orchestration platform, it enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization.
