Salesforce, the global leader in CRM software, will invest $6 billion in its UK operations by 2030, with a focus on establishing the UK as its European AI innovation hub, CEO and Chair Marc Benioff announced.
“We are doubling down on our long-standing commitment to the UK with this significant investment,” Benioff said. “We’re delighted that the UK, already a vital talent and innovation centre, will become our AI hub for Europe, driving product innovation for customers across the region.”
The investment underscores Salesforce’s confidence in the UK’s position as a global leader in AI advancements. By leveraging the country’s deep talent pool, the company aims to accelerate responsible AI development to transform businesses across Europe.
READ ALSO: VERTIV’S ANDREA FERRO: AI IS REVOLUTIONIZING TELECOM INFRASTRUCTURE
Zahra Bahrololoumi, Salesforce UK&I CEO, echoed Benioff’s enthusiasm, stating, “The UK has long been a pioneer in driving global AI breakthroughs, and I’m thrilled that Salesforce is contributing to this legacy. With our deep pool of talent, we will power responsible AI innovation and help our European customer base transform their organisations.”
This move aligns with Salesforce’s broader strategy to integrate AI-driven solutions into its platform, enhancing customer experiences and operational efficiencies. The $6 billion commitment is expected to create jobs, foster innovation, and solidify the UK’s role as a key hub for Salesforce’s European operations.
