Logitech, a leading provider of technology peripherals, participated in the inaugural GITEX Africa 2023 event held in Marrakech from May 31st to June 2nd. The company focused on introducing its new concept called “The New Logic of Work” and showcased a range of enterprise-grade products designed to enhance the employee experience and boost productivity and collaboration for distributed teams.
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With the changing dynamics of work arrangements, organizations have adapted to new ways of collaboration, particularly through hybrid meetings. In a recent hybrid meeting survey conducted by Logitech, it was found that 75% of white-collar workers in the UAE and 72% in Saudi Arabia believed that hybrid meetings would be more productive if all participants had an equal opportunity to contribute and speak. The survey also highlighted poor audio and video quality as two of the most common issues faced by participants.
“The New Logic of Work” represents Logitech’s commitment to enabling possibilities in hybrid work environments and empowering people to create, collaborate and work from anywhere. The concept is aimed at developing user-friendly personal and team workspace solutions that are easy to set up and manage, facilitating seamless and equitable collaboration experiences in hybrid work settings.