Houseware, a Singapore- and California-based startup, has emerged from stealth with $2.2 million in funding led by Tanglin Ventures Partners, with participation from GTMfund, Better Capital and angel investors from prominent SaaS companies. Houseware’s platform allows startups to use data to improve product development, identify hidden market opportunities and complete work with fewer false steps, enabling them to compete in the growing SaaS market. The company offers an easy-to-use, no-code interface for operations and revenue teams, making it simpler for SaaS companies to use data more efficiently in their day-to-day use cases across businesses.
Houseware was founded in 2021 by Shubhankar Srivastava and Divyansh Saini, who noticed a disconnect between how data teams talked about metrics and what revenue teams demanded out of those numbers. The company’s target customers are SaaS enterprises with more than 1,000 employees and its end-users are revenue, marketing and sales groups as well as marketing and finance analysts. Houseware tracks the percentage of employees activated as a key metric across companies using its platform.
READ ALSO:
Netflix Rolls Out Customizable Subtitle Options for TV Users Globally
Noorvia and Neat Partner to Bring Immersive Virtual Meeting Solutions to GCC and Egypt
TikTok blocks links to app stores in creators’ bios, affecting CPI campaign deals
“We have seen up to 30% of an organization’s employees being regular users of Houseware”, said CEO Divyansh Saini, adding that the company aims to democratize access to data for non-technical users. Houseware’s closest competition includes Clari and People.ai, alongside some horizontal platforms like Thoughtspot, according to Saini. The company has onboarded users from public SaaS companies, the fastest growing edtech and SaaS companies, among others, over the last couple of quarters.
